AdWords Tips and Tricks: Line by Line

When writing copies for pay per click ads on Google AdWords, keeping in mind some simple AdWords tips and tricks is sure to help. In the field of PPC or pay per click advertising, Google AdWords still reigns supreme. These PPC programs are quite effective at generating traffic almost instantly through the prompt display of advertisements. However, the ads themselves must be written well to have significant returns and drive traffic to your sites.

AdWords ads, just like most PPC ads, are short blocks of text with strict length limits, such that every word should count. Try to think of these ads as similar to classifieds: they must be short and straight to the point. These ads, after all, have a very simple goal, which is to draw a click! The business of converting these clicks into purchases is an entirely different one, which should be handled by your website.

There are four text lines in an ad in Google’s AdWords program. The very first is the ad title, which is allotted only twenty-five characters inclusive of spaces. The title is probably the most important part of the entire ad. It is usually the most prominent part of the ad and the first thing viewers would notice. Thus, it has the job of attracting reader attention and getting them to read the rest of the ad. A good tip for making the most out of the short space allotted for the title is to use active, powerful words, like “discover” and “reveal”.

Then there are two lines of text that have a maximum allowance of thirty-five characters each. These form the body of the ad, and, while a little longer than the title, still require much thought and tweaking in order to get optimal returns. Generally, you would want to use your first line to make an appeal to emotion and feelings, while the second line should appeal to logic. That is, put the most attractive, powerful feature or benefit of the product on the first line, then back it up with less radical and more reasonable claims on the second line. This double whammy is sure to draw many readers’ interest.

The final portion of the PPC ad is the display URL line. Many advertisers neglect this part, not realizing that it represents a quarter of the entire ad space, and can be used to good effect. Taking the time to create an enticing display URL can be just as important as writing the rest of the ad.

By using these AdWords tips and tricks, you will soon be able to effectively use PPC ads (Google AdWords) to drive lots of traffic and potential customers to your site.